Neil Gaiman – online giveaway February 11, 2008Posted by taryn in fantasy.
Tags: cunning book marketing, free online books, neil gaiman, smoke and mirrors
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For his birthday, Neil Gaiman has announced that he will give away one of his books online and for free. He’s asking you to help him decide which of eight books you would choose to give to someone who has never read his work before, to get them excited about his writing.
What a great marketing idea!
I had a look through the selection and I have read a few of the titles. I voted for Smoke and Mirrors. It was the very first Gaiman I read, passed to me by a good friend. I loved it and it started me on more Gaiman. Smoke and Mirrors is a collection of Gaiman’s short stories and is a great introduction and teaser I think. It’s low risk, low commitment but easy to read and a really great set of short fantasy stories.